The Power of Telling Stories

Since the beginning of man on earth, story-telling has been the primary method of communication. Only in recent times do we transfer digital data, tweets, knowledge-dumping and long slide shows. As a result, our brains are wired to remember stories. They make a lasting impression, rather than something we quickly forget.

It’s a good lesson for educators trying to get a point across. Whether it’s lecture, speech, presentation, tweet, post or conversation, a story provides a powerful tool to connect with the audience in a memorable way. In fact, a photo and caption on facebook gains 10 times the viewers of merely transmitting words. Short videos are a megatrend and stories abound in our classrooms. Telling them through this media brings stakeholders “inside the classroom,” as exemplified by Manatee County Public School’s “ManaTeach” gallery of videos (manateach.net). Check it out.

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