Actually, they are hungry for news because of severe cutbacks in staff. Plenty of evidence exist that good news makes news in most publications and online sources. Perhaps as educators we’re not noticing all the good news that appeals to journalists going on right now in our schools. Here are some things to look for:
- Is it timely?
- Does it have good video and photo opportunities?
- Does it involve a prominent person?
- Is it a local angle to a recent state or national story?
- Does it have human interest, emotion, a real hero?
- Is it a trend that journalists wouldn’t otherwise see?
Once we identify the story, give it to a reporter and let them develop it. If they don’t have staff, take the photo, write a caption and send it to them.