How important is communication in education? According to a survey of 31 educator search and recruiting firms, their jobs depend on it. Communication is the second most important characteristic desired by school boards and the number one reason superintendents get fired. Schools and districts with a great vision and goals cannot reach them without a communication strategies and the skills
Public education used to be a monopoly. No competition. Not today. Charters, vouchers, open enrollment and private schools dot the landscape, bringing fierce competition for students and the dollars each one of them brings to the district budget. Attacks on public education have deflated morale and unfairly labeled public education as the cause of many social ills. This has created
Hurricane Dorian was a disaster for the Bahamas, but it was just dress rehearsal for most Florida schools and now is a great time for an evaluation. How did you do with your Crisis Communications Plan? Did all systems work? Did everyone know their jobs? Did you get information out in a timely manner directly to your target audiences? Did
Since the beginning of man on earth, story-telling has been the primary method of communication. Only in recent times do we transfer digital data, tweets, knowledge-dumping and long slide shows. As a result, our brains are wired to remember stories. They make a lasting impression, rather than something we quickly forget. It’s a good lesson for educators trying to get
Actually, they are hungry for news because of severe cutbacks in staff. Plenty of evidence exist that good news makes news in most publications and online sources. Perhaps as educators we’re not noticing all the good news that appeals to journalists going on right now in our schools. Here are some things to look for: Is it timely? Does it
The front office is the first point of contact for students, parents, staff and other stakeholders when they walk into the building. If they walk in and feel unwelcome, it can cloud the rest of their experience at the school. Front office staff should continually convey a sense of welcome, and be recognized for their contribution, and corrected for misbehavior.