EDUCATING EDUCATORS ON COMMUNICATIONS
In this age of high standards and accountability, communicating with the public has never been more important. Whether it’s explaining Adequate Yearly Progress, recruiting teachers or gaining community and business support, communication has become a vital component to student achievement.
How do you reach the public? How do you respond to the critics? How do you build support and trust?
The answer lies within a highly targeted communication strategy, replete with echoing messages from a variety of messengers. Effective messengers. Messengers who know how to speak clearly, present information, broadcast ideas through the media or from behind the podium, and work well together as a team. It comes from consistent, high quality publications, websites, video and events that create the desired image.
EXPECT THESE KINDS OF RESULTS:
- GAIN PUBLIC SUPPORT.
Solicit parent and business involvement, volunteerism, foundation dollars and support for policies that deal with discipline, testing and student codes.
- MANAGE CHANGE.
Implement meaningful reform through effective communication to stakeholders. Explain choice, charter schools, technology and new teaching methods. Reduce opposition and criticism.
- EXPLAIN THE COMPLEX.
What is your budget and how do we interpret grades for schools? Calm fears and put things into perspective. Leverage results to increase funding in problem areas.
- PASS A REFERENDUM.
Bring millions of dollars to education. Gain voter support through polling, research, strategy and implementation.
- RECRUIT AND RETAIN TEACHERS.
Use communication as a tool to bring quality teachers to your classrooms.
- BECOME THE SOURCE.
You know more than anyone, so you should be the chief communicator instead of the media. Go direct. Use technology and key communicator networks to make direct contact with stakeholders.
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