PROFILES
“David Voss has a special knack for communicating the business of education.”
— Mike Lannon, former Florida Superintendent of the Year
You always get an all-star team.
Voss & Associates uses a customized combination of staff and specialists to create the ideal solution for you. Our team touches all the right bases — graphic designers, videographers, web developers, writers, online platform providers, social media gurus and independent sales reps. The president provides your only point of contact with personal attention and project management while the strategic partners bring talent and productivity perfectly aligned with your project. This flexibility allows us to bring the right talent to the table at the right price. Call and let us get to know you better so we can select your very own all-star team.
David Voss
PRESIDENT. TALL GUY. WEARS A VEST. LEADS THE CHARGE, 24/7.
Chicago roots (Go Cubs!), grew up in Sarasota, Florida. Gets first job throwing newspapers onto lawns…then works as a sports reporter. Writes about baseball. Plays baseball. Writes about self playing baseball. Goes to Mississippi State on full baseball scholarship, but keeps writing enough to graduate in communications, talks enough to major in speech. First job: Local DJ, spinning records and announcing Florida State baseball games. Will this guy ever get serious?
Upward and onward to reporter and news editor, Tallahassee Democrat. Changes course to Florida state government as Director of Communications for three large agencies. Writes first “media manual” when TV nursing home scandal shows nurse hiding in bathroom to avoid press. Takes on the media first hand as press secretary for Florida Governor and U.S. Senator Bob Graham and Commissioner of Education and University of South Florida President Betty Castor. Two of the best mentors ever.
While raising four kids and practicing yoga, David became marketing executive for Apple Computer in education (Steve Jobs wasn’t a bad mentor either), evangelizing the evolution of integrating technology into classrooms. Charged with running conferences, making presentations, launching new products and closing big deals.
Media and government experience from every angle, education exposure from the public, corporate and personal perspective, and passion for children’s issues lead to the creation of Voss & Associates, a premier communications consulting company encompassing 30 years of communications reality. Trained hundreds of executives, worked tirelessly for dozens school districts, passing bond referendums and encouraging parent involvement, and bringing innovative private sector products to the education landscape.
Staying fit provides diversion and peace to balance hectic pace of 110% commitment to clients.
MELANIE SNOW WAXLER
Born in Oak Ridge, Tennessee, Melanie proudly calls Tampa Bay home. She brings more than 25 years of communications leadership to Voss & Associates. Her career began in the fast-paced world of journalism, where she developed a passion for storytelling as a news reporter. That grounding in clarity, curiosity, and audience connection has shaped every step of her professional journey.
Melanie went on to serve in law enforcement as a Public Information Officer, managing high-stakes crises and building trust between agencies and the communities they serve. Her ability to craft honest, timely, and impactful messaging led her into higher education and K-12 communications positions, where she has guided districts, colleges, and statewide initiatives through complex challenges while keeping the focus on student success. Whether advancing enrollment, supporting referendum campaigns, or shaping a district’s strategic brand, Melanie has built a reputation for helping schools tell their stories and achieve their goals.
A published author, artist, yogi, and mother of two, Melanie believes in the power of creativity and balance both in her personal life and in her professional work. Her love for education is not only professional but deeply personal—she sees every project as an opportunity to strengthen schools and empower students to thrive.
At Voss & Associates, Melanie combines her storytelling expertise with her lifelong commitment to education, helping clients craft authentic narratives, navigate challenges, and reach the audiences that matter most.
STRATEGIC PARTNERS
Carefully chosen. Talented and specialized. There when we need them.
Our strategic partners bring a wide array of talent to the table while working under the direction of Voss & Associates. We perform as a team — graphic designers, video engineers, web developers, writers, online platform providers, social media gurus and independent sales reps — carefully selected to meet the client’s exact specifications. As contract partners, they keep our overhead and your costs down. You only pay for the hours they work for you, not the off-duty time they spend in the office. We select our partners based on your needs as well as your budget.