Your product or service is
worthy of attention. How do you get it in front of the customer when
the customer isn’t shopping? How do you navigate the labyrinth we
call government?
Marketing and selling to
government is tough business. The customer is fuzzy, the process is
complex and the politics are brutal. Knowing the route to closing
the business takes experience on both sides of the fence. Voss &
Associates knows government and business, having worked both sides.
As consultants to your
company, we offer unparalleled knowledge of the inner workings of
education and government, the unique insights of long-standing
personal relationships within these institutions and the ability to
help you reach the people who can make a decision. We develop the
strategy that leads to the sale. We open doors and walk you through.
We streamline the sales cycle by understanding the purchasing
process. We influence the people who influence decision-makers so
you get a favorable nod.
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New business
development. Find new markets, new territories, new funding
sources. Build new relationships. Get in front of decision-makers
and strategic partners for greater exposure.
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Sales team support.
Streamline the sales cycle. Learn new presentation skills and refine
public speaking. Create custom messages for local audiences so each
sales person knows the right “buzz word” and “hot topics.” Keep the
sales staff “in the know” so they can serve as “consultants” rather
than “vendors” to customers.
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Find the money.
Sniff out the dollars. Tie your product or service to the
appropriation, grant or contribution. Chart a path to aggressively
pursue it.
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Product unveiling.
Ensure successful positioning. Control the message, the nature of
the event and media coverage. This elevates exposure and
builds
brand image.
