“The danger in communications is the illusion that it has been accomplished.”
—George Bernard Shaw
Strategic communications audit and planning. Don’t guess how your audience feels. Know. Just as a financial audit discovers how you spend the money, a communications audit discovers how you connect – or fail to connect – with targeted audiences. We analyze your communications toolbox and ask your audiences how you’re doing. We then recommend strategies and tactics for reaching your goals. You end up with a plan that you and your team can follow and tools everyone can use to keep your message pure and powerful.
Cause-related marketing. Moving people from Point A to Point B takes more than a good idea. It takes professional management of information to express your idea over a period of time so you’re not overly dependent on traditional media to get the word out. Whether you’re trying changing public perception, creating a social climate for change or promote a new Charter School or product, we manage the message so you gain the support you need.
Marketing and government relations consulting. We generate demand for your product, service or cause by penetrating the inner sanctum of decision-makers. We know the people to meet and the buttons to push. We streamline the selection cycle by understanding the inner workings of the government and the education community.
Keynote address. History tells us that strong leaders, managers and administrators are strong communicators. It’s how they get it done. You will come away from this speech with both inspiration and practical tips to become a better communicator. You’ll also understand the clear connection between effective communications and higher student achievement so you can make communication a higher priority in your district.
Web design and development. District and non-profit websites should be more than a place to store information. We design your website as an efficiency tool so parents and employees get what they need without ringing your phone. We promote it and make it easy to navigate so you become the primary source of information rather than the media.
Branding and marketing your school. Charter schools, public schools, home schooling. They all need one thing, for sure: students. What are you telling their parents? Why should they come to your school? What makes you different, special or simply a better choice? This is the art of branding — who you are and what you do — within the context of an elevator conversation or a symbol on a piece of paper. Then the Marketing Plan gets the word out.
Full production services. Whatever you can’t produce in-house, we can produce for you. We create the graphics, photography and video to bring your message to life. We make you look good by making your presentations look good. Our writers and designers turn out customized publications, handouts and eNewsletters with ease.
Special events. Need a seminar, advocacy rally, media event or teacher job fair? We can help bring organization and attention to your special event.